The working reference for the Mark Builds Brands (BBA) method, organised the way the method runs, with notes from Alex Fedotoff (ESS) where they add or conflict.
Private course material
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The chain
- Research: product finding, market research, avatar, VOC.
- Strategy: offer brief, Brand Big Idea, desires, angles, awareness, Segment Big Idea.
- Creative: hooks, statics, video, natives, landers.
- Testing: Meta discovery tests, KPI targets, cut/scale/fix decisions.
Reference
- Glossary: BBA terms in one place.
- Source register: every module, call and document the library cites.
- Conflicts log: where Mark and Alex disagree, and what we do about it.
How to read a page
Each page shows its status (draft or reviewed) and its sources. Paragraphs marked Interpretation are an agent’s reading, not Mark’s teaching. Only Daniel marks a page reviewed.